👉There was a “clear correlation” between driving directions and number of reviews The researchers presented the results and said that: The research involved analyzing information collected over time by both humans and Google’s own algorithms. The maps app driving directions include information such as the different routes, live traffic or real-time traffic information, mode of transportation available (such as by car, train or bus), and the estimated time it takes to reach the place by walking, public transport, car or other available modes of transit.īack in late August 2017, some Googlers presented their findings at a conference entitled “ HyperLocal Directions Based Ranking Of Places,” where they investigated the possibility using driving directions logs from google maps as rank factor when it comes to local searches.
Google Maps will then display a possible route or routes from their current location to where your business is. Once convinced that you are the business they are looking for, users can simply click the Directions icon on your profile. They can also look at photos and videos of what you have available as well as read reviews that were left by other people who visited before them.Īll these items play a role in how much weight Google puts on each ranking factor (indirect Local SEO ranking factors) so it’s important not to neglect any one piece! On the maps app, potential customers will be able to see your GMB profile which contains information about your business.
GOOGLE MAPS DRIVING DIRECTIONS HOW TO
Once connected, users can then get turn-by-turn instructions on how to go to a given destination.Ä«ut before users can get the driving directions, they will have to find your business first on the maps or via Google searches.
GOOGLE MAPS DRIVING DIRECTIONS FREE
Google Maps is a free app that uses the Internet to connect to a GPS navigation system.
Restaurants, stores, shops and other businesses with brick-and-mortar locations can greatly benefit from Google’s driving directions.īefore diving into this special guide, take a look at our local SERP tracking tool and free Google My Business Audit Checklist.
While phone calls are a great indicator of people who are interested in your business, requests for navigation and driving directions through Google Maps send even stronger behavioral signals that there are potential customers who want to see or visit your business. You can thank us later with increased conversions from this strategy so get on board or get left behind. CTR manipulation strategies are meant to boost clicks and interactions over your listing for these exact reasons! At GMB Crush we consider an increasing amount of driving directions, phone calls and clicks to visit your website as part of those behavioral signals that indicate you need to monitor in order for success. Google Maps driving directions allow you to find the fastest route with minimal traffic and possible roadblocks.įor a business owner, getting more navigation or driving directions requests is also a sign of good business. This feature works like a route planner and you’ll find it useful if you want to reach your destination fast! Have you ever tried asking for driving directions to a specific establishment using the free GMB Google Maps app?
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