“Cannabis is one of the biggest tourism draws to Denver. “Hospitality has been one of the biggest missing pieces of the industry for a long time,” Benjamin said. Chiari also has his sights set on expansion with hopes of opening 420-friendly hotels in cities such as Washington, D.C., New York City, Boston, Chicago and New Orleans, as well as ski towns such as Breckenridge and Steamboat.īoth believe more places where people can legally smoke weed in public will usher in a new - and long overdue - era in normalization.
#TETRA LOUNGE LICENSE#
The license change will also set Tetra Lounge up for future success, he said, by ensuring he can expand seamlessly, possibly into future locations.
How a Colorado hotel owner got Ice-T to produce his documentary That will give me a lot more opportunity to work and grow other brands within my industry.” Related Articles “Working under the private club model for the last couple years presents its own hurdles trying to establish not only a cannabis club but a consumer marketing platform for cannabis businesses, dealing with compliance issues and not having that legit status behind my business model. “It’s really exciting to me to finally have built a model that can legitimize cannabis hospitality,” Benjamin said.
Tetra Lounge operates as a private consumption lounge, and although visitors won’t notice any changes at the club when he switches licensure - Tetra will still require an entry fee at the door and allow tokers to buy or bring glassware to use - Benjamin sees the hospitality license as validation of his business model. The lounge reopened ahead of April 20, 2021. It closed for 14 months starting in March 2020 in response to the pandemic, during which time Benjamin remodeled and updated the air ventilation system to meet new COVID-19 standards. Tetra Lounge, which opened in 2018, is currently one of the few places in Denver where cannabis enthusiasts can publicly consume. City officials hope that will soon change with the legalization of marijuana hospitalty. Richardson, The Denver PostDewayne Benjamin (pictured is owner of Tetra Lounge, one of the only public places people can consume cannabis in Denver. Wednesday, August 10th 2022 Home Page Close Menu
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